Insights
The questions small-business owners actually ask about showing up in ChatGPT, Perplexity, and Google AI — answered directly.
November 2, 2026
Wrong hours, wrong services, a competitor named as your owner. How to find where a bad AI answer came from, fix the source, and confirm the correction took hold.
Read the answer →November 2, 2026
A do-it-yourself test: six prompts to run across ChatGPT, Google, Perplexity, and Gemini, plus how to read the results without being fooled by a single answer.
Read the answer →November 2, 2026
The honest evidence on structured data and AI citations: what controlled tests found, what Google says, and why we still install it, but not as the main fix.
Read the answer →November 2, 2026
A short, honest answer: llms.txt is cheap to add, but the evidence so far shows no effect on AI citations. Here is what to prioritize first.
Read the answer →July 22, 2026
A realistic timeline for when AI assistants start recommending your business after you fix the machine-readable basics — and why some changes land in days while others take weeks.
Read the answer →July 11, 2026
The most common reasons a local business is invisible to ChatGPT and other AI assistants — and what actually fixes each one.
Read the answer →July 11, 2026
SEO optimized for a list of links a human scrolls. AI search composes one answer. Here is what that shift changes — and keeps — for local service businesses.
Read the answer →July 11, 2026
Inside the evidence AI assistants weigh when a customer asks "who should I call?" — and the five dimensions that determine whether you make the answer.
Read the answer →