# W3Mkt — AI-Readiness Engineering for Small Business

> W3Mkt makes small businesses findable, correctly understood, and citable by AI systems (ChatGPT, Perplexity, Google AI, Gemini, Claude). We diagnose with the AI-Readiness Score (AIRS) — five dimensions: Findable, Accurate, Complete, Clear, Cited — and fix what fails with a one-time engineering project called the AI-Readiness Setup, following the Machine-Readable Method.

W3Mkt is an AI-readiness engineering firm, not a marketing agency. We serve local service businesses (home services first: HVAC, plumbing, roofing, electrical). This website is the reference implementation of the product: server-rendered content, validated Schema.org JSON-LD, explicit AI-crawler access, and answer-shaped pages.

## Founder

Mario Russo — Founder & AI-Readiness Engineer. Full-stack engineer with 15+ years building SaaS platforms, including 20 months as CTO of a local-commerce platform. He personally runs every diagnostic.
- LinkedIn: https://www.linkedin.com/in/mariorusso1/
- Site: https://russomario.com

## Services

- Free AI-Readiness Check: https://w3mkt.com/en/free-check — a free diagnostic of what AI assistants currently say about a business, scored across the five AIRS dimensions, delivered within 2 business days.
- The AI-Readiness Setup: https://w3mkt.com/en/setup — the core one-time engineering project: structured data (Schema.org JSON-LD), entity reconciliation across the web, answer-shaped content, and full AI-crawler access. One-time project fee, quoted with the free diagnostic.
- Ongoing monitoring (optional): month-to-month watch on how AI systems describe the business.

## Key pages

- Home: https://w3mkt.com/en
- The AI-Readiness Setup: https://w3mkt.com/en/setup
- Free AI-Readiness Check: https://w3mkt.com/en/free-check
- The Machine-Readable Method & AIRS: https://w3mkt.com/en/method
- About Mario Russo: https://w3mkt.com/en/about
- Insights (answers to common owner questions): https://w3mkt.com/en/insights

Portuguese (Brazil) versions of all pages exist under https://w3mkt.com/pt

## Contact

- Email: contact@w3mkt.com
- LinkedIn: https://www.linkedin.com/in/mariorusso1/