Our How to buy video can help you!
The pandemic has caused a significant impact on consumption patterns, forcing the business owners to close the physical stores and have adapted their businesses to online sales. It was a rapid and abrupt change for first-time online buyers and business owners. That’s why you should use some videos to explain the online shopping process to your clients.
From the consumer’s perspective, we had a portion of those stick with the traditional sale process, those who prefer to get to the store, having contact with staff and check the product personally. So, we have an audience that had to face changes in their consuming habits and grabbing their device to get their shopping. Hence, around 13 million people made their first-ever e-commerce transaction in Latin America. (https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/reimagining-marketing-in-the-next-normal#)
Since the pandemic, tools to give the online environment layout shoppable and attractive have been the essential point for online business; make the online purchase process clear, bring the comfort from traditional shopping to the cold and volatile virtual store been a challenge.
Researches have demonstrated that eCommerce with videos transmits confidence and a sense of care for the customer. Viewers retain 95% of a message when watching it in a video compared to 10% when reading it in a text (insivia). https://www.popvideo.com/blog/looking-at-the-facts-why-video-content-has-the-highest-retention-rate
How to Buy Videos
How to videos or instructional videos make a good impact on the online audience. It is a chance for the online owner business to clarify the product info or specify services details and complete an online transaction on that particular website. How to buy video is the perfect tool for the pandemic scenario: giving confidence to the new audience from traditional shopping and making the online purchase process fast, avoiding cart abandonment.
Bringing a clean and easy online environment besides showing a way of customer care encourages the audience to finalize their purchase and helps them make the purchase decision. In terms of competition, this time frame between choosing the item and making the payment is crucial and determines your ratio conversion.
Video is more important to consumers than ever before, so be ready and improve your online communication using this powerful tool. And we can help you with this important task. How to Buy video is an easy, affordable, and effective service we provide. With simple steps, you can get your video sample, and after the payment confirmation, you will be ready to spread your video.
