All over North America, Local Business got hit by the COVID-19 shutdown.
Gyms, clubs, bars, restaurants, shops, and other local businesses got hit very hard by the coronavírus pandemic since March 2020. Some were able to adjust their operation so the didn’t need to shut down completely. But those that can’t do virtual sessions, delivery or take out got the worst of it.
Can you imagine without any notice you are forced to shut down your whole operation no matter what? Worst than that is, not knowing exactly when you are coming back to business and how it will be when you do it. Obviously, money is not flying off the wallets, and marketing budgets are down to the most basic or even nothing. That is when online marketing comes to help you do a lot with not much money.
Online Marketing For Local Business
The number one and easiest one is the Google Business Listing: Make sure your listing is active, claimed, and up to date. Most searchers look for the information on the GMB profile. If you have any difficulties don’t hesitate to contact us. Also, we would like to remind you that you can use our business listing solution to check and manage your listings on multiple platforms starting free.
The second item is any other business directory that you can list for FREE. You list your local business, get a link to your website, and share your info with the directory users.
Targeted local ads most time is the best ROI for local businesses. Different than SEO ads will bring results in a short period of time and you can monitor results for every dollar invested.
DYU SEO if you have time to study and dedicate to Search Engine Optimization? You can do it yourself, just a heads up it is tedious, hard, and takes a lot of work. We also offer SEO services! The SEJ has a great guide on Local SEO.
Take the time to create engaging content. People are consuming online resources and social media for numerous content to pass their time. Take advantage of it, create content, and share it with your audience.
Take social media by storm! Don’t be shy to go to your Instagram, Facebook, Twitter, or any social media of your preference and engage with possible customers. An idea is to do does quizzes or online polls to trade information with your audience. Videos are booming so it is also a great idea.
Why should I care about online if am local?
- Drive Local Visits – 78% of local-mobile searches result in offline purchases.
- Amplify Search Marketing ROI – 89% more clicks when both an organic and paid search result appear on page 1.
- 97% of consumers looked online for local businesses in 2017, with 12 percent looking for a local business online every day.
- 1 in 3 searches on a smartphone was conducted just before arriving at a store.
