COVID-19 increased the importance of an online branch in your business.
What do we mean when we say an online branch?
It is obvious that not all businesses can go or do business online, but everyone can take advantage of the many digital tools to create some income and improve their business online presence.
For example, A dentist can’t treat his patients online, but he can have a channel to communicate with his clients and help with minor issues, he can have an exclusive line of products and sell online for his patients. With that, this dentist will not only have a source of income online, and his online presence will be substantially improved. New patients can find him from some of his online material and maybe come to his dental clinic.
Educational material is a very good way to get people on board, on youtube the 2nd most used website in the world is an amazing platform to display your business-related knowledge. Everyone can teach something and that will have a value to you and your business, not only monetary but also non-monetary value that will grow your online presence.
Will these save my business?
Not always, but has the potential to do so. If you only give importance to your online presence when you can’t do the physical business. Will not work, to build a good online presence you need consistency and that will help you a lot.
Remember that your online presence will do nothing if you don’t deliver and don’t have a plan.
Another example: a bricklayer or construction worker who wants to make videos teaching how to fix stuff at home. If he doesn’t understand that he needs to have continuity and what his viewers want that will change nothing in his favor.
He will only spend his time, and not take any advantage of it. That is why we say the online branch. It needs to be a part of your business, you need to know what you expect from that. If you do videos will those videos be focused on generating revenue through ads and partnerships or only expose your brand/business? If you are a restaurant will you rely on delivery apps or will you have a nice website where people can order from it or both?
Once you have all that and other questions defined, how will you position yourself online? How will you build your online audience, get new clients? How will people find you or your business online?
Here is where digital marketing comes to your help. A good strategy of Search Engine Optimization, Paid Online Ads and Online Reputation can put you in front of your client at the right place at the right time.
